"The camera as phallus is, at most, a flimsy variant of the inescapable metaphor that everyone unselfconsciously employs. However hazy our awareness of this fantasy, it is named without subtlety whenever we talk about 'loading' and 'aiming' a camera, about 'shooting' a film. The old fashioned camera was clumsier and harder to reload than a brown Bess musket. The modern camera is trying to be a ray gun. One ad reads: The Yashica Electro-35 GT is the space-age camera your family will love. Take beautiful pictures day or night. Automatically. Without any nonsense. Just aim, focus and shoot. The GT's computer brain and electronic shutter will do the rest." - Susan Sontag, On Photography